Slogan- Motto
Puggs- Placed at the top left and right hand corners of the paper and are known as the ears of the page. The price of the paper, the logo or a promotion are often positioned there.
Banner- text which stands out because its on a coloured background
Mast head- Name of the magazine
Buzz words- Wow, Exclusive, Free are all examples of this.
Caption- Description of an image
Copy- The Main Text
Anchorage text- The way in which text helps to pin down the meaning of a picture and vice versa
Strap line- memorable phrase that is recognisable to a brand
Sell lines- text of the cover that helps to sell the magazine to the audience
House styles- A Magazines distinctive design that distinguishes ait form it competitors
Headline- The introductory paragraph of an article usually written in bold or capitals
Drop capital- Really big letter which start off an article
Puffs- Colourful boxes promoting features inside the magazine
To the right is an example of a magazine with all of the above on it.
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